Social marketing uses concepts and techniques from the fields of marketing and psychology in programs designed to change behavior in ways that improve the well-being of individuals and society. The Massachusetts Social Marketing Association (MASMA) supports professionals in the Commonwealth who use social marketing in their work or wish to do so—providing skills and resources, networking opportunities, and opportunities for career expansion.
NEXT EVENT:
A Life-Saving Campaign: Stroke Heroes Act FAST
When: Thurs, April 17
Where: Tufts School of Medicine, Boston
Speaker: Juan Mandelbaum, President of Geovision
Very few stroke victims seek immediate medical care. This delay dramatically increases the effects of a stroke and the risk of dying. The FAST campaign has been widely acclaimed for successfully educating people about signs of stroke and motivating them to seek immediate medical attention if these signs occur.
©2006 Massachusetts Social Marketing Association. Last revised April 8, 2008
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