Mission

The Massachusetts Social Marketing Association (MASMA) supports professionals who use social marketing in their work or wish to do so. MASMA serves individuals who design or fund programs to encourage positive behavior change. The only professional organization for social marketers in Massachusetts, MASMA provides opportunities for obtaining and improving skills and resources, as well as networking events and opportunities for career expansion.

Benefits

MASMA is a volunteer-run organization that sponsors networking and skill building events. Members of MASMA have access to a social marketing listserv, guaranteed invitations to all our events, and access to a congenial, knowledgeable community of social marketers. Members work on many aspects of social and environmental behavior change.

MASMA Leadership

MASMA was founded in early 2005. The Steering Committee meets monthly to set goals, plan events, and develop initiatives. If you are interested in joining the Steering Committee or would like to provide input, please contact us.

Publications

MASMA has put together a Resource Guide of materials for social marketers. The guide includes references to both printed and online materials, and is divided into three sections: General Resources, Environmental Resources, and Public Health Resources.